Mobile Marketer reported today (October 16, 2015) that Proctor & Gamble will be applying their geo-filtered anti-bullying campaign. The campaign stands to target specifically high school and is part of a multichannel campaign for their “Secret” brand.
Undoubtedly the Anti-Bullying movement is a noble cause, and an issue where enough work and awareness can never be too much or even understated. An excerpt of the launch details is contained below:
by: Brielle Jaekel
For today only, Procter & Gamble’s Secret brand is deploying the first anti-bullying geofilter campaign targeted specifically at high schools as part of a broader multi-channel campaign.
The consumer goods manufacturer launched another facet of its Mean Stinks campaign for its Secret deodorant brand today with a geofilter on Snapchat targeted to high-school aged users. Secret will be leveraging consumer-generated content on social media platforms, Snapchat and a scholarship attempting to produce a highly favorable image by supporting the anti-bullying movement.
“Secret, with its mean Stinks program is helping bring attention to the extremely important social issue bullying,” said Michael Becker, managing partner and co-founder at Mcordis. “Millions of teems globally are impacted by bullying worldwide.
Well done to P&G and for their efforts in this movement!